Product Development, Sales and Marketing (5 cr)
Code: 5K00BI01-3002
General information
- Enrolment period
- 02.12.2016 - 31.01.2017
- Registration for the implementation has ended.
- Timing
- 16.01.2017 - 24.04.2017
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Mechanical Engineering
- Campus
- TAMK Main Campus
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Degree Programme in Mechanical Engineering
Objectives (course unit)
Student understands product marketing activities and the way how new product creation process works in customer oriented way.
Student understands sales and marketing related activities within industrial company.
Student understands new product development (NPD) and main activities capitalising on IoT, sustainability in global environment.
Student can participate and apply these skills to customer oriented value creation process.
Content (course unit)
Market-oriented product strategy and the importance of product development as a factor in a company's success. Product development methods, organization, budgeting and protection of results. New product development, productization, product structure and product lifecycle management as part of the product development process. Defining customer needs and requirements management as well as marketing channels.
Location and time
III ja IV periodit 2017, Pääkampus (TAMK)
Assessment scale
0-5
Teaching methods
Projektioppiminen
Lähiopetus ja tietoiskut
Projektiryhmä ja vertaisoppiminen
Itsenäinen opiskelu
verkko-oppiminen
portfolio työskentely
Learning materials
TBD, Tabula
Student workload
5op
Completion alternatives
ei vaihtoehtoisia suoritustapoja