Networking and Marketing (5 cr)
Code: IM00BS20-3005
General information
- Enrolment period
- 02.07.2016 - 03.09.2016
- Registration for the implementation has ended.
- Timing
- 30.08.2016 - 23.12.2016
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Antti Haapio
- Timo Bredenberg
- Harri Karvinen
- Fanny Niemi-Junkola
- Person in charge
- Fanny Niemi-Junkola
- Course
- IM00BS20
Objectives (course unit)
Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network
Content (course unit)
-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development
Evaluation methods and criteria
Minimum 80% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent
Assessment scale
0-5
Teaching methods
Contact teaching, learning assignments, field work, project work and essays
Student workload
120 hours: 60 h contact lessons
Content scheduling
30.8. 12 - 16 30017 Start of course, aims. lecture, Basics of marketing, Harri, Fanni
6.9. 12.30 - 16.30 Harri Karvinen: Basics of marketing
13.9. 12 -16 Vilja Byström, Artists´ identity, free-lance work, pricing
20.9. 12.30-16.30 H. Karvinen: basics of marketing
27.9. 9-17 Pekka Ruuska, Lecture
4.10. 12-16 Lecture by Fanni N-J: International networking in Fine Art
11.10 12-16 Lecture by Fanni, pitching, task
18.10. 12-16 Independent work
25.10.12-16 Pitching by Fanni N-J
1.11. 12-16 Pitching, Fanni N-J
8.11. 12-16 Fanni N-J: Fine art & networking
15.11. 12-16 Fanni N-J: Fine art & networking
22.11. 12-16 A Haapio, lecture
29.11. 12-16 Fanni N-J: Fine art & networking
13.12.12-16 Fanni N-J: Conclusions, course ends
Completion alternatives
-
Practical training and working life cooperation
Art Driven - Fine art co-operative
International connections
Minerva Academy of Pop Culture
at Hanze University of Applied Sciences
Leeuwarden NL
Further information
Please see timetable engine for more details.
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
Satisfactory. Minimum 80% attendance for contact lessons. Course assignments accomplished satisfactorily.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Good. Minimum 80% attendance for contact lessons. Course assignments accoplished well.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
Excellent. Minimum 80% attendance for contact lessons. Course assignments accomplished well with new innovative approach.