Event Tourism (5cr)

Objectives (course unit)

The course considers the event management. Student will learn the event management process and its’ stages, starting with planning, ending up to evaluating the event conducted. Student knows what is important to consider when organizing events of different types.

After completing the course, the students will be able to:

Design different kinds of events.
Organize profitable events.
Plan international events and work as practical organizer as well as performer of the contents of the event.

Content (course unit)

What is event management?
How to organize a successful event?
How to implement a profitable event?

Location and time

January- April 2017, Tamk

Exam schedules

No exam

Assessment methods and criteria

Team working, working in IB International Week, Learning Diary

Assessment scale

0-5

Teaching methods

Lectures, Independent studying, team working, Case: IWBAS (IB International Week) working, learning diary

Learning materials

Pre studying material, select at least 2 books from the list (to be studied BEFORE course beginning on 8th February 2017):
1. Successfull Event Management. A Practical Handbook/Third Edition. Anton Shone and Bryn Berry. 2010
2. The Complete Guide to Successful Event Planning. Shannon Kilkenny. 2006
3. Events Design and Experience. Graham Berridge. 2007
4. Event Planning. The Ultimate Guide to Successful Meetings ... Judy Allen. 2009. Second Edition
5. Festival and Special Event Management. Johnny Allen et al. 2002. The Second Edition. (First ed. 1999)
6. Events management. Glenn Bowdin et al. 2006.
OR free selection for 2 optional books of Event Planning/Management

Student workload

8.2.2017 First meeting, Introducing the course and the case
8.2.- 26.3. 2017 Team working
27.-31.3.2017 IB International Week working
10.4.2017 Returning Learning Diary

Completion alternatives

Must be discussed with teacher beforehand

Practical training and working life cooperation

Tamk IB International Week

International connections

Organizing IB Tamk International Week

Further information

There will be pre studying material to be studied before the course beginning! See list of literature.
Students participate in organizing Tamk IB International Week, IWBAS 2017

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Student is not participating team working or it is poor, is not implementing of applying theoretical framework; literature, in learning diary and working during IB International week, returning learning diary late

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student is participating team working, but does not show active approach, applying theoretical framework; literature, in International wekk and learning diary is poor, learning diary reflection is narrow.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student is actively participating team working, is implementing of applying theoretical framework; literature, in both International week working and in learning diary, learning diary reflection includes theoretical points and self reflection

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student is participating team working in remarkably active and professional way, showing deep understanding of theoretical farmework, is capable of applying it in team working and in learning diary in an innovative way, reflection in learning diary is multifaceted.