International Business Environment (5 cr)

Objectives (course unit)

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content (course unit)

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Exam schedules

No tests, but presentations

Evaluation methods and criteria

Active attendance to the contact lessons, quality of the presentation and -assignments

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and student's presentations

Learning materials

Teachers will instruct about reading materials during the course

Student workload

Contact lessons 51 h, student's presentation and final presentation preparation 50 h, self-study 19 h

Content scheduling

-Introduction and getting to know each others
-Int’l business environment components
-Dealing with cultural differences
-Intercultural communication
-Leading, motivating and doing business across cultures
-Analyse and do research on international markets, consumers and future trends

Completion alternatives

The student should talk to the teacher individually if situation demands

Practical training and working life cooperation

Students will connect to working life through their course project

International connections

Welcome

Further information

This course is part of cultural export minor

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Student has failed to write the course project according to the given guidelines or unable to obtain the required minimum points to the test.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principals of the subject matter. Student recognizes, is able to determine and use the concepts and models.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of the subject matter well and is able to apply them in simple tasks.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course excellently. The student masters the concepts and models of the subject matter in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning.