International Business (5 cr)

Objectives (course unit)

This course describes the internationalization process of small and medium sized enterprises (SME’s). Students analyze international marketing environment and they learn how it affects the international marketing strategy. The course covers international entry modes and decisions related to international marketing mix.

After completing the course, the students will be able to:

Analyze the international marketing environment (PESTEL)
Describe the main entry modes in international trade.
Apply the knowledge of the international marketplace to international marketing strategy.
Analyze the marketing mix decisions when entering to a new target country.
Work effectively in a multicultural team.

Content (course unit)

What are the special features of an international marketing environment?
How does international environment affect the international marketing strategy?
What are the main entry modes in international trade?
What are the main product strategies when entering to a new target country?
What are the factors affecting export pricing and promotional mix decisions in the international marketplace?

Evaluation methods and criteria

Grading scale 0 - 5. 50 % exam, 40 % project work and group assignments, 10 % individual assignments + active participation.

Assessment scale

0-5

Teaching methods

- contact teaching / lectures
- case studies & exercises
- project work in groups
- presentations

Learning materials

Czinkota, M. R. & Ronkainen, I. A. 2010: Principles of International Marketing. 9th edition.

Student workload

This course is 5 credits which means about 135 hours of student work in total. Contact teaching + exam will be about 40 - 50 hours. Making the project + presentation will be about 40 - 50 hours, studying the course literature will be about 30 hours + 10 - 15 hours for other assignments.

Content scheduling

The detailed course plan will be introduced during the first class.

Completion alternatives

None

Practical training and working life cooperation

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International connections

None

Further information

Further information:
Päivi Mayor
paivi.mayor@tamk.fi

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Fails in one or more of the following areas:
- individual assignments
- group assignments
- exam

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of International Marketing. Student recognizes, is able to determine and use the concepts and models.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of the subject matter well and is able to apply them in simple tasks.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course excellently. The student masters the concepts and models of the subject matter in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning.