Networking and Marketing (5 cr)
Code: IM00BS20-3003
General information
- Enrolment period
- 02.07.2015 - 03.09.2015
- Registration for the implementation has ended.
- Timing
- 03.09.2015 - 17.12.2015
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Antti Haapio
- Media-and-Arts Virtuaalihenkilö
- Harri Karvinen
- Fanny Niemi-Junkola
- Kirsi Karimäki
- Person in charge
- Fanny Niemi-Junkola
- Course
- IM00BS20
Objectives (course unit)
Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network
Content (course unit)
-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development
Evaluation methods and criteria
Minimum 80% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent
Assessment scale
0-5
Teaching methods
Contact teaching, learning assignments, field work, project work and essays
Student workload
120 hours: 60 h contact lessons
Content scheduling
03.09.2015 11.00 - 16.15 30017 lecture, theory of marketing, Harri, Fanni
10.09.2015 11.00 - 16.15 30017 Harri Karvinen: product, price, place and promotion
17.09.2015 11.00 - 16.15, 30017 Antti Haapio: Art event: Backlight-case
24.09.2015 11.00 - 16.15 30017 Antti Haapio, Art event: Backlight 17
01.10.2015 11.00 - 16.15 30017 Lecture by Kirsi Karimäki
08.10.2015 11.00 - 16.15 30017 Lecture by Kirsi Karimäki
22.10.2015 11.00 - 16.15 30017 Lecture by Pekka Ruuska
29.10.2015 11.00 - 16.15 30017 Lecture by Pekka Ruuska
05.11.2015 10.00 - 15.00 30017 Lecture by P Ruuska
12.11.2015 11.00 - 16.15 30017
19.11.2015 11.00 - 16.15 30017
26.11.2015 11.00 - 16.15 30017
03.12.2015 11.00 - 16.15 30017 Ruuska: Fine art & networking
10.12.2015 11.00 - 16.15 30017 Ruuska: Fine art & marketing
17.12.2015 11.00 - 16.15 30017
Completion alternatives
-
Practical training and working life cooperation
Art Driven - Fine art co-op
International connections
Minerva Academy of Pop Culture
at Hanze University of Applied Sciences
Leeuwarden NL
Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)
Not passed. Less than 80% attendance for contact lessosns. Course assignments not accomplished.
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
Satisfactory. Minimum 80% attendance for contact lessons. Course assignments accomplished satisfactorily.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Good. Minimum 80% attendance for contact lessons. Course assignments accoplished well.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
Excellent. Minimum 80% attendance for contact lessons. Course assignments accomplished well with new innovative approach.