Networking and Marketing (5 cr)
Code: IM00BS20-3002
General information
- Enrolment period
- 02.07.2015 - 10.09.2015
- Registration for the implementation has ended.
- Timing
- 04.09.2015 - 18.12.2015
- Implementation has ended.
- Credits
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Contact learning
- Unit
- Media and Arts
- Campus
- TAMK Mediapolis
- Teaching languages
- English
- Seats
- 5 - 25
- Degree programmes
- Bachelor's Degree Programme in Media and Arts
- Teachers
- Carita Forsgren
- Antti Perälä
- Harri Karvinen
- Kirsi Karimäki
- Person in charge
- Harri Karvinen
- Course
- IM00BS20
Objectives (course unit)
Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network
Content (course unit)
-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development
Evaluation methods and criteria
Student is able to
- market creative economy enterprises both in Finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network
Assessment scale
0-5
Teaching methods
Contact teaching, learning assignments, field work, project work and essays
International connections
Minerva Academy of Pop Culture
at Hanze University of Applied Sciences
Leeuwarden NL
Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)
Student hands in the assignments. Assignments shows descent skills. Student attend at least 50% of classes. Student shows descents participation in classes.
Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)
Student hands most of the assignments in time. Assignments shows good skills. Student attend at least 65% of classes. Student shows active participation in classes.
Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)
Student hands all assignments in time. All the assignments shows exceptional skills. Student attend at least 80% of classes. Students shows very active participation in classes.