Study Guide

Objectives

Student
Understand the importance of the values, mission and vision in strategic management
Know the criteria and methods of strategic management
Know the strategy process and affecting factors
Able to apply strategic management in their own domain and in organization
Understand the importance of the organizational communication in strategic management
Manages the appropriate communication channels
Understand the importance of communication in strategic change management

Content

235/5000
- Mission, values, vision, strategy
- Strategy Process
- Strategic management
- Change Management
- The balanced scorecard (BSC)
- Implementation and communication strategy
- Learning organization
- Organizational, managerial and customer communication

Assessment criteria, satisfactory (1-2)

The student is able to identify and define the key concepts and contents related to strategic management and communication.

Assessment criteria, good (3-4)

The student is able to apply the essential contents of strategic management and communication at work organizations and companies.

Assessment criteria, excellent (5)

The student is able to analyze strategic management and communication entities and combine them with professional context