Study Guide

Objectives (course unit)

This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

After completing the course student
• will have a basic overview on different areas of digital marketing
• is able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Content (course unit)

• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?

Assessment criteria, pass/fail (course unit)

The course is completed when you demonstrate an understanding of the basics of various aspects of digital marketing. You should be able to describe the contents of a digital marketing strategy, set marketing goals, be familiar with digital marketing platforms, and understand the principles of automation and performance measurement.

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

Assessment methods and criteria

The course is approved when you have studied the given material and successfully completed the learning assignments on the Moodle platform, using the course materials.

The course is failed when you have not studied the given material and completed the assignments on the Moodle platform, using the course materials

Assessment scale

Pass/Fail

Teaching methods

Videos, reading materials and online materials

Learning materials

Online materials are listed in the course Moodle.

Student workload

It should take around 24h to complete te course

Content scheduling

Content is divided into four different sections

Completion alternatives

No alternative ways to complete the course

Practical training and working life cooperation

No special working life co-operation

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Further information

Moodle: https://moodle.tuni.fi/course/view.php?id=43928
Pasword: MDM25

This Moodle is open 1.8.2024 - 31.8.2025.

This course is done completely online and independently in Moodle, and you can complete it at your own pace, at a time that suits you. You can start the course right away on Moodle. You don’t have to wait to be accepted on the course, you can start studying when you want.

In order to get the credits, you also have to sign up officially in Pakki (TAMK Students) / Cross-Institutional Service (TAU Students). Please note that during the holiday seasons there are delays in the awarding of credits.

TAMK students
Pakki + course code NN00HD32-3001

TAU students
Cross-institutional service + course code NN00HD32-3001

! TAU-student: Cross-Institutional Service will be closed on 31st of May – 31st of July. During that period, you can already start and do the course on Moodle. In August you have to sign up officially in Cross-Institutional Service and after that coach will register you and you will get your credits.

NOTE: Studies completed during the summer will be checked and credits will be marked latest in the end of August.