Sales and Digitalization in Retail Trade (5cr)

Objectives

Sales and Digitalization in Retail Trade (5 ECTS) is the second course of study from the Retail Trade and Entrepreneurship (15 ECTS) studies. This course begins with a business idea for retailing. The goal is to understand how the success factors of the retail trade are built on the basis of a business idea. You will get to know various customers, segmentation, assortment, sales processes, multichannel and marketing as support for sales, among other things. You will learn the importance of the digitality of the store as well as the customer experience. The example given in the course is the K-Group, but the course offers a lot of information about the field of retailing in general as well.

Content

Structure of the Commerce sales and digitalization course

2.1 Store-specific business idea
2.2 Different types of customers
2.3 Product ranges and services
2.4 Management of sales
2.5 Marketing

Assessment criteria, satisfactory (1-2)

The student knows the connections between the business idea and success factors and identifies the key processes of sales and marketing in the retail trade.

Assessment criteria, good (3-4)

The student able to prove the key processes of sales and marketing in the retail trade and is familiar with the basic principles related to various customers, segmentation and selection.

Assessment criteria, excellent (5)

The student able to prove well how to build the success factors of retail trade based on a business idea. The student is well-versed in the key processes of retail trade sales and marketing and is able to apply knowledge to practice, for example, in relation to different customers, segmentation and selection.

Further information

Retail Trade and Entrepreneurship studies* consists of three five-credit online courses, which can be completed independently regardless of time and place.

Retail Trade and Entrepreneurship studies are offered twice a year: in spring and autumn. The courses contain up-to-date information on the field of retailing, and the K-Group serves as an example. It is recommended to start studies after completing the basic studies, you can also choose only the course you want to study. The aim of these studies is to bring up-to-date knowledge in the field of retailing also from the perspective of entrepreneurship for the career path of the future.

*Retail Trade and Entrepreneurship studies

1. Retail trade environment (5 cr)
2. Sales and digitalization in retail trade (5 cr)
3. Managing the profitability of retailing (5 cr)


In these studies, you progress through a variety of tasks. The tasks are diverse and require a deep focus on the topics discussed. Tasks take time, but by completing them you will gain a comprehensive understanding of the retailing industry and work tasks.

There are no lectures in the course, and all assignments are completed independently online. The grade consists of a review of the training and various tasks, such as exam questions, discussions and wider assignments to be returned. You will receive your own certificate for each course you complete, and you can add a certificate to your LinkedIn profile.