Marketing Communication (10cr)
Course unit code: H-Y0710
General information
- Credits
- 10 cr
Objectives
Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.
Content
The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.
Prerequisites
1st year studies.
Further information
Project work, seminars, web-based learning activities, study of the marketing literature. Language of instruction: Finnish