Business Market Management (5cr)
Course unit code: C-10122-TUTA--220
General information
- Credits
- 5 cr
- Institution
- University of Tampere
Objectives
Objective of the course is to introduce student to the basic methods and models of Business-to-Business marketing. After completing the course students are able to analyze and assess concepts of understanding customer value, creating customer value and delivering customer value. In addition students are familiar with B2B-marketing processes.