Creating and Developing a Leadership Brand (5cr)

Objectives

Upon successful completion of the course, the student will be able to: • Understand the key concepts of personal branding in the context of leadership. • Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals. • Design and implement a personal branding development plan and communicate it effectively. • Evaluate and enhance their personal brand based on evidence and theoretical knowledge.

Content

Course Content • Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding. • Identification and articulation of leadership strengths. • Development of a personal branding strategy and creation of a professional portfolio. • Continuous improvement and evaluation of the personal brand.