Internationalising Media Concepts and Procucts (5cr)
Course unit code: YV-14
General information
- Credits
- 5 cr
Objectives
The students are able to develop the business activities of their company in an international environment and to acquire funding for projects. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.
Content
The requirements and tools in internationalization. International markets research and plan for the student's own company.