Digital branding (5cr)
Course unit code: NN00FQ08
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- English
Objectives
After completing the course, the students will be able to:
Use personal branding theories in job hunting or in boosting their own company
Know how to communicate their personal brand to other professionals on digital channels with varying content
Plan and implement goal oriented online communications
Use different agile content and publishing platforms
Build their professional network online
Content
The course covers theoretical view on personal branding and building a professional network. Students learn how to plan their own digital brand. During the course students plan and implement a heart of their personal brand (for example website, blog or LinkedIn profile) that in addition to static content includes minimum of three different professional content pieces. Learning methods are webinars, professional books about branding and implementing theory on their own brand plan.
Assessment criteria, pass/fail
Reaches the learning objectives.