E-commerce and Platform EconomyLaajuus (5 cr)

Objectives

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Content

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Prerequisites

Prerequisite: Business Planning 1 and 2 or equivalent

Assessment criteria, satisfactory (1-2)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Assessment criteria, good (3-4)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Assessment criteria, excellent (5)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.