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Customer Experience ManagementLaajuus (5 cr)

Code: 3H00DP13

Credits

5 op

Objectives

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Enrolment period

05.06.2024 - 18.10.2024

Timing

21.10.2024 - 13.12.2024

Credits

5 op

Mode of delivery

Contact teaching

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Sini Jokiniemi
  • Kirsi Tanner
Person in charge

Sini Jokiniemi

Groups
  • 23LIKOM

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

First lessons at Tamk, otherwise oneline meetings.

Exam schedules

Moodle exam at the end of the course. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Group works and its presentation.
Lectures, assignments, online discussions and workshops. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 7 weeks.

70 hours of teaching, independent information search and pre-assignments as individual work.
60 hours of group workshops and assignments.

Content scheduling

What is customer experience management?
How to create a customer profile, persona description, and a customer journey?
What is customer value management and how to develop customer value?
How to plan customer-oriented marketing communications?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence or studification.

Practical training and working life cooperation

Working life examples, workshops and cases.

International connections

English-language material.

Further information

The course is use a Moodle learning environment.

Enrolment period

13.09.2023 - 11.10.2023

Timing

23.10.2023 - 12.12.2023

Credits

5 op

Virtual portion

4 op

Mode of delivery

20 % Contact teaching, 80 % Online learning

Unit

Business and Media

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

15 - 40

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Sini Jokiniemi
  • Kirsi Tanner
Person in charge

Sini Jokiniemi

Groups
  • 22LIKOM

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

First lessons at Tamk, otherwise oneline meetings.

Exam schedules

Moodle exam at the end of the course. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Group works and its presentation.
Lectures, assignments, online discussions and workshops. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 7 weeks.

70 hours of teaching, independent information search and pre-assignments as individual work.
60 hours of group workshops and assignments.

Content scheduling

What is customer experience management?
How to create a customer profile, persona description, and a customer journey?
What is customer value management and how to develop customer value?
How to plan customer-oriented marketing communications?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence or studification.

Practical training and working life cooperation

Working life examples, workshops and cases.

International connections

English-language material.

Further information

The course is use a Moodle learning environment.

Enrolment period

02.12.2022 - 24.02.2023

Timing

08.03.2023 - 26.04.2023

Credits

5 op

Virtual portion

4 op

Mode of delivery

20 % Contact teaching, 80 % Online learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

15 - 40

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Sini Jokiniemi
  • Kirsi Tanner
Person in charge

Kirsi Tanner

Groups
  • 21LIKOT
  • 21LIKOJ
  • 21LIKOH

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

First lessons at Tamk, otherwise oneline meetings.

Exam schedules

Moodle exam 26.4. Retake 3.5. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Group works and its presentation.
Lectures, assignments, online discussions and workshops. Also participatin in Ey on Tamk Event. Flipped classroom. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 7 weeks.

70 hours of teaching, independent information search and pre-assignments as individual work.
60 hours of group workshops and assignments.

Content scheduling

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence.

Practical training and working life cooperation

Working life examples, workshops and cases.

International connections

English-language material.

Further information

The course is use a Moodle learning environment.

Enrolment period

06.06.2022 - 14.10.2022

Timing

25.10.2022 - 13.12.2022

Credits

5 op

Virtual portion

4 op

RDI portion

1 op

Mode of delivery

20 % Contact teaching, 80 % Online learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

15 - 40

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Sini Jokiniemi
  • Kirsi Tanner
Person in charge

Satu Kylmälä

Groups
  • 21LIKOM

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

First and last lessons at Tamk, otherwise oneline meetings.

Exam schedules

Written exam in a classroom December 13th, 11.00 - 14.00. Retakes January 11th and January 25th, both at 13.00 - 16.00. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Group works and its presentation.
Lectures, assignments, online discussions and workshops. Also participatin in Sales Day Event. Flipped classroom. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 7 weeks.

70 hours of teaching, independent information search and pre-assignments as individual work.
60 hours of group workshops and assignments.

Content scheduling

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence.

Practical training and working life cooperation

Working life examples, workshops and cases.

International connections

English-language material.

Further information

The course is use a Moodle learning environment.

Enrolment period

24.11.2021 - 05.01.2022

Timing

01.01.2022 - 12.05.2022

Credits

5 op

Virtual portion

4 op

Mode of delivery

20 % Contact teaching, 80 % Online learning

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Seats

15 - 40

Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Pietro Albanese
  • Kirsi Tanner
Person in charge

Kirsi Tanner

Groups
  • 20LIKOM

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

Once a week contact lessons at Tamk.

Exam schedules

No exam. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Guided group work and its presentation.
Lectures, assignments and workshops. Flipped classroom. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 10 weeks.

60 hours of teaching, independent information search and pre-assignments as individual work.
70 hours of group workshops and assignments.

Content scheduling

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence.

Practical training and working life cooperation

Working life examples and cases. Practical workshops and assignment.

International connections

English-language material and participation in the Tamk's international week lectures in week 14. The assignment is prepared for an import company that starts operations in Finland.

Further information

The course is use a Moodle learning environment.

Enrolment period

02.12.2021 - 31.12.2021

Timing

01.01.2022 - 12.05.2022

Credits

5 op

Mode of delivery

Contact teaching

Unit

Business Administration

Campus

TAMK Main Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Business Administration
Teachers
  • Pietro Albanese
  • Kirsi Tanner
Person in charge

Kirsi Tanner

Groups
  • 20LIKOH
  • 20LIKOJ
  • 20LIKOTA
  • 20LIKOTB

Objectives (course unit)

During this course the students will deepen their knowledge about the management and development of customer relationships and customer experience.

After completing the course the students
- are able to utilize customer understanding in creating the customer journey , as well as to create customer profiles and personas
- can design marketing communications and understand its significance in the creation of the customer experience
- identify sources of customer value and design customer-oriented services
- are able to set customer targets and design the related metrics.

Content (course unit)

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Prerequisites (course unit)

1st year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

The student recognizes the tasks related to the management of the customer experience and is able to name the related areas. They know how to develop customer relationships.

Assessment criteria, good (3-4) (course unit)

The student is able to work according to instructions in situations related to customer experience management. They are able to take advantage of e.g. customer understanding in customer relationship development and customer-oriented marketing communications.

Assessment criteria, excellent (5) (course unit)

The student understands the areas of customer experience management and can apply them in practical work. They can plan customer-oriented marketing communications. The student is able to develop customer experience and is able to combine the issues of the different areas into a whole.

Location and time

Once a week contact lessons at Tamk.

Exam schedules

No exam. Pre-assignments and workshops in connection with meetings. Submission and presentation of the assignment at the end of the course. Active attendance is a prerequisite for completing the course.

Assessment scale

0-5

Teaching methods

Active presence in face-to-face meetings. Guided group work and its presentation.
Lectures, assignments and workshops. Flipped classroom. Independent information search.

Learning materials

Literature will be announced during first contact lessons.

Student workload

The total resource of an individual student is about 130 hours. The course lasts 10 weeks.

60 hours of teaching, independent information search and pre-assignments as individual work.
70 hours of group workshops and assignments.

Content scheduling

How to create a customer profile, persona description, and a customer journey?
How to plan customer-oriented marketing communications?
How to develop customer processes and the value of customer relationships?
How is customer experience managed and measured?

Completion alternatives

Possibility of accredition based on previously acquired competence.

Practical training and working life cooperation

Working life examples and cases. Practical workshops and assignment.

International connections

English-language material and participation in the Tamk's international week lectures in week 14. The assignment is prepared for an import company that starts operations in Finland.

Further information

The course is use a Moodle learning environment.