Study Guide

Objectives

During the course the students learn about goal oriented social media content creation for brands and companies.

After completing the course the students
- know how to use different social media channels for marketing purposes
- are able to carry out goal oriented content creation in social media
- are able to plan and implement social media content
- are able to utilize various tools in content creation
- know how to choose the right channels and act in them accordingly
- know how to sponsor posts or buy social media ads.

Content

How to choose the right social media channels for a brand?
How to plan and implement goal-oriented social media content creation?
What are the characteristics of the most common social media platforms?
What kind of fields can be found within social media marketing?
What kind of apps and software to use?

Prerequisites

2nd year courses or equivalent knowledge.

Assessment criteria, satisfactory (1-2)

The student can name social media channels and their characteristics and tools. They can name some tools within the channels and apps and, software to make the process easier. The students can make simple posts in a well-known social media. The student knows how to make a content plan and how to sponsor posts.

Assessment criteria, good (3-4)

The student can use the most common social media channels accordingly. They know how to choose the right social media channels for a particular campaign. The student can utilize the tools within the channels and apps, and software to make the process easier. They can create sponsored posts and a simple paid campaign for a fixed target group in a well-known social media. The student can make a content plan.

Assessment criteria, excellent (5)

The student can use social media channels in a goal-oriented and in an independen manner and master new ones quickly. They know how to choose the right social media channels for a particular campaign. The student can utilize the tools within the channels and apps, and software to make the process easier. Their content is engaging and stands out visually. The students can create sponsored posts and paid campaigns in various social media channels. They can create a goal-oriented content plan and put together target groups.