Study Guide

Objectives

Business relationships between various countries and regions are vital for the mutual benefits of the regions. With a view to improve business expertise across the national boundary, the course covers various aspects of understanding a particular culture and other social dynamics of the area. In addition, the course will focus to theoretical background and practical information relevant for business. Further more, steps will be taken to deal with the various business context and the dynamic forces which directly and indirectly influence the way different actors do business.

After completing of the course, students will be able to:

Demonstrate familiarity with the area of study and know the main features of the area.
Have better understanding of the economy, history and institution of the particular area.
Negotiate fruitfully with the business counterparts
Produce better business projects related to the area studied.
Identify right sector for trade and investment

Content

What are the main features of a particular country or area?
How culture impacts management and negotiation?
What kind of economic change process is going on in the region?
What are the potential trade and investment sectors
How regional agreements and institutions are promoting trade and investment?
What are the main business risks and how to minimize them?

Prerequisites

-1st year BBA studies

Assessment criteria, satisfactory (1-2)

The student is able to identify and name some socio-cultural, economic, political and legal features of a particular country or area. He/she can search for some key success factors of a known business case and draw a plan of a business opportunity based on cultural differences and environmental issues in a new market area with guidance. He/she is able to follow the given process of the area study.

Assessment criteria, good (3-4)

The student is able to identify, apply and explain the main socio-cultural, economic, political and legal features of a particular country or area. He/she can search for recognised key success factors of a known business case and draw a plan of a business opportunity based on cultural differences, environmental issues and creative thinking in a new market area. He/she can follow the given process of an area study without being limited to that. He/she is able to choose the method of area study from different options and justify the choice.

Assessment criteria, excellent (5)

The student is able to identify, analyse and explain a wide range of socio-cultural, economic, political and legal features of a particular country or area. He/she is able to search for several recognised key success factors of a known business case by using various methods. He/she has the ability to draw one or several alternative plans of a business opportunity based on cultural differences, environmental issues, creative thinking and positioning in a new market area. He/she can follow the given process of an area study without being limited to that. He/she is able of to choose the method of the area study from different options, justify the choice and try new ways of operating.

Further information

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