Introduction to Fine Art and Creative Sector BusinessLaajuus (5 cr)
Code: IM00GP86
Credits
5 op
Objectives
The aim of the course is to develop relevant entrepreneurship competencies.
Students acquire management of a small-scale applied fine art project, including basics of fine art entrepreneurship like production planning, negotiations, permissions, contracts and various presentation solutions, marketing and selling the product.
Content
Basics of business strategies in creative business. Ecological, economic and social responsibility. Ethics in decision-making and management. Application of artificial intelligence in planning business strategies, marketing planning, negotiating with enterprises and various exhibitions, selling contexts and copyrights.
Assessment criteria, satisfactory (1-2)
The student understands the business strategies of creative business on a basic level. The student knows how to interact in discussions related to creative business and is able to give and receive feedback in a constructive manner. The student is able to work in a team and recognizes their interaction skills on a basic level. The student conceives practices that are important in their field. The student takes responsibility of their own part of the project.
Assessment criteria, good (3-4)
The student understands the outline of the main principles of creative business and the interrelations between phenomena and concepts related to the field of creative business. The student applies structures in relation to each other. The student works according to the schedule. The student is able to cooperate responsibly and is ready to develop their interaction skills. The student follows the practices that are important for publicity, marketing and distribution actively and reports the project well.
Assessment criteria, excellent (5)
The student understands entities and the interrelations between them. The student is able to look for different operating methods, try out new operating models and create new ones. The student articulates well both their own interaction and teamwork in the profound project report. The student is highly motivated and acts according to the economic and well-being impacts of their operations.
Enrolment period
28.05.2025 - 18.08.2025
Timing
19.08.2025 - 28.08.2025
Credits
5 op
Mode of delivery
Contact teaching
Unit
Media and Arts
Campus
TAMK Mediapolis
Teaching languages
- English
Seats
0 - 25
Degree programmes
- Bachelor's Degree Programme in Media and Arts
Teachers
- Media-and-Arts Virtuaalihenkilö
- Fanny Niemi-Junkola
Person in charge
Fanny Niemi-Junkola
Groups
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24MEDIAARTDegree Programme in Media and Arts
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23MEDIAARTDegree Programme in Media and Arts
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22MEDIAART
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21MEDIAART
Objectives (course unit)
The aim of the course is to develop relevant entrepreneurship competencies.
Students acquire management of a small-scale applied fine art project, including basics of fine art entrepreneurship like production planning, negotiations, permissions, contracts and various presentation solutions, marketing and selling the product.
Content (course unit)
Basics of business strategies in creative business. Ecological, economic and social responsibility. Ethics in decision-making and management. Application of artificial intelligence in planning business strategies, marketing planning, negotiating with enterprises and various exhibitions, selling contexts and copyrights.
Assessment criteria, satisfactory (1-2) (course unit)
The student understands the business strategies of creative business on a basic level. The student knows how to interact in discussions related to creative business and is able to give and receive feedback in a constructive manner. The student is able to work in a team and recognizes their interaction skills on a basic level. The student conceives practices that are important in their field. The student takes responsibility of their own part of the project.
Assessment criteria, good (3-4) (course unit)
The student understands the outline of the main principles of creative business and the interrelations between phenomena and concepts related to the field of creative business. The student applies structures in relation to each other. The student works according to the schedule. The student is able to cooperate responsibly and is ready to develop their interaction skills. The student follows the practices that are important for publicity, marketing and distribution actively and reports the project well.
Assessment criteria, excellent (5) (course unit)
The student understands entities and the interrelations between them. The student is able to look for different operating methods, try out new operating models and create new ones. The student articulates well both their own interaction and teamwork in the profound project report. The student is highly motivated and acts according to the economic and well-being impacts of their operations.
Location and time
Mediapolis
Exam schedules
-
Assessment scale
0-5
Teaching methods
Lecture, Moodle, group work, contact tuition, blended tuition
Learning materials
To be given during the course.
Student workload
135 h student work
Content scheduling
The course starts 19.8.2025
19.08.2025 10.00 - 15.00 Start of the course
20.08.2025 10.00 - 15.00 Creative sector business entities, support organizations, business plan
21.08.2025 13.00 - 15.00 Lecture (Teams)
25.08.2025 10.00 - 15.00 Fine art & creative sector copyrights
26.08.2025 10.00 - 15.00 Application of AI in production planning, exhibitions
27.08.2025 10.00 - 15.00 Digital marketing, press & PR package
28.08.2025 13.00 - 15.0. Outcomes (Teams)
Completion alternatives
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Practical training and working life cooperation
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International connections
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