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International Business EnvironmentLaajuus (5 cr)

Code: IM00DS54

Credits

5 op

Objectives

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Assessment criteria, satisfactory (1-2)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Enrolment period

01.12.2023 - 11.01.2024

Timing

11.01.2024 - 27.05.2024

Credits

5 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Online learning

Unit

Media and Arts

Campus

TAMK Mediapolis

Teaching languages
  • English
Seats

15 - 25

Degree programmes
  • Bachelor's Degree Programme in Media and Arts
Teachers
  • Harri Karvinen
  • Tomi Leino
  • Hiili Hiilesmaa
Person in charge

Harri Karvinen

Groups
  • 19MEDIAART
  • 20MEDIAART
  • 21MEDIAART
  • 22MEDIAART

Objectives (course unit)

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content (course unit)

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Online learning & classroom teaching. Tasks and selfstudy, Lessons and workshops on Zoom mainly on Tuesdays 10.00-13.00 the students need own device and web cam.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

TAMK's general instruction for grading will be applied and details agreed (active attendance to the contact lessons, quality of the presentation and assignments) at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and students' presentations

Content scheduling

-Introduction and getting to know each others
-Cultural export ideation
-Case study about cultural export
-Export planning
-Analyse and do research on international markets, consumers and future trends

Completion alternatives

The student should talk to the teacher individually if situation demands.

Practical training and working life cooperation

Students will connect to working life through their minor project.

Further information

This course is part of Cultural export minor.

Enrolment period

01.12.2022 - 11.01.2023

Timing

11.01.2023 - 14.04.2023

Credits

5 op

Virtual portion

1 op

RDI portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Online learning

Unit

Media and Arts

Campus

TAMK Mediapolis

Teaching languages
  • English
Seats

15 - 25

Degree programmes
  • Bachelor's Degree Programme in Media and Arts
Teachers
  • Tomi Leino
  • Harri Karvinen
Person in charge

Tomi Leino

Groups
  • 19MEDIAART
  • 20MEDIAART

Objectives (course unit)

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content (course unit)

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Online learning & classroom teaching. Tasks and selfstudy, Lessons and workshops on Zoom mainly on Tuesdays 10.00-13.00 the students need own device and web cam.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

TAMK's general instruction for grading will be applied and details agreed (active attendance to the contact lessons, quality of the presentation and assignments) at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and students' presentations

Content scheduling

-Introduction and getting to know each others
-Cultural export ideation
-Case study about cultural export
-Export planning
-Analyse and do research on international markets, consumers and future trends

Completion alternatives

The student should talk to the teacher individually if situation demands.

Practical training and working life cooperation

Students will connect to working life through their minor project.

Further information

This course is part of Cultural export minor.

Enrolment period

01.12.2021 - 11.01.2022

Timing

18.01.2022 - 30.04.2022

Credits

5 op

RDI portion

1 op

Mode of delivery

Contact teaching

Unit

Media and Arts

Campus

TAMK Mediapolis

Teaching languages
  • English
Seats

15 - 25

Degree programmes
  • Bachelor's Degree Programme in Media and Arts
Teachers
  • Media-and-Arts Virtuaalihenkilö
  • Kirsi Karimäki
Person in charge

Kirsi Karimäki

Groups
  • 19MEDIAART
  • 18MEDIAART

Objectives (course unit)

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Content (course unit)

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Online learning. Tasks and selfstudy, Lessons and workshops on Zoom mainly on Tuesdays 10.00-13.00 the students need own device and web cam.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

TAMK's general instruction for grading will be applied and details agreed (active attendance to the contact lessons, quality of the presentation and assignments) at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions and students' presentations

Content scheduling

-Introduction and getting to know each others
-Cultural export ideation
-Case study about cultural export
-Export planning
-Analyse and do research on international markets, consumers and future trends

Completion alternatives

The student should talk to the teacher individually if situation demands.

Practical training and working life cooperation

Students will connect to working life through their minor project.

Further information

This course is part of Cultural export minor.