Study Guide

Objectives (course unit)

Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network

Content (course unit)

-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Classroom, Mediapolis and On-line sessions.
Company visits, professional events.

Exam schedules

-

Assessment methods and criteria

Minimum 60 % attendance in contact studies.
Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent

Assessment scale

0-5

Teaching methods

Contact teaching, learning assignments (essays etc.), project work, presentations with feedback.

Learning materials

Will be provided during the course.

Student workload

135 hours.

Content scheduling

Wednesday 4.9. at 15-16 Classroom 30017.
Course starts: Content, schedule, assignments.
11.9. 15-17, room 30017. Basics of Networking - why, what, how?
18.9. 15-17, room 30017 Basics of Marketing: segmentation, message, from past to future.
25.9. 15-17, room 30017 Creative Industries / Experience Economy - vocabulary for the field of culture, art, media, events.
2.-5.10. Music and Media & Fresh (more details TBA)
9.10. & 16.10. NO contact lessons
23.10. 15-17, Social media marketing, Antti Perälä.
13.11. 15-17, room 30017 Presentations and feedback.

Completion alternatives

-

International connections

Partner universities

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

All tasks delivered and active participation. At least 50% attendance of in contact lessons.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.

Objectives (course unit)

Students is able to
- market creative economy enterprises both in finnish and foreign market areas by using current
marketing channels
- find co-operation partners for their activity
- collaborate in an international student team
- pay attention to the needs of customers and network

Content (course unit)

-Marketing
-Networking
-Integration to cultural export studies
-Lectures, workshops and assignments.
-Hands-on work in various projects. Pitching.
- Sustainable development

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

On-line, classroom

Exam schedules

no

Assessment methods and criteria

Minimum 50% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
0= not passed
1-2 = satisfactory
3-4 = good
5 = excellent

Assessment scale

0-5

Teaching methods

Contact teaching, learning assignments (essays etc.), project work, presentations with feedback.

Learning materials

Will be provided during the course.

Student workload

135 hours.

Content scheduling

6-8 contact days about basics of marketing and customer relationship. Including social media marketing, marketing plan, +kick-off day. First and second period of autumn semester.

Completion alternatives

no

Practical training and working life cooperation

Co-polis Co-operative

International connections

no

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

All tasks delivered and active participation. At least 50% attendance of in contact lessons.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Good quality in all tasks, all tasks delivered, active participation.
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

5 Excellent
At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.