Consumer BehaviourLaajuus (5 cr)

Objectives

The student knows and understands
- the key factors of consumer behaviour related to buying and consuming services.
The student is able to
- take into consideration and apply the relevant features of consumer behaviour when planning, developing and implementing service business.

Content

Development of the conception of a consumer, meaning to the business, levels of decision making, buying decision process, related internal factors, related buying situation factors, related external factors.

Further information

Language of instruction: Finnish.