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Customer Relationship ManagementLaajuus (5 cr)

Course unit code: 3Y00CF21

General information


Credits
5 cr

Objectives

The student knows and understands
- the role of customer orientation and the principles and objectives of customer relationship management.

The student is able to
- develop customer relationship management -related processes and analyze data system requirements associated in the processes.

Content

The concept of CRM, managing customer relationships, tools for CRM.

Further information

Language of instruction: Finnish.

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