Customer Relationship ManagementLaajuus (5 cr)
Course unit code: 3Y00CF21
General information
- Credits
- 5 cr
Objectives
The student knows and understands
- the role of customer orientation and the principles and objectives of customer relationship management.
The student is able to
- develop customer relationship management -related processes and analyze data system requirements associated in the processes.
Content
The concept of CRM, managing customer relationships, tools for CRM.
Further information
Language of instruction: Finnish.