Internationalization of ServicesLaajuus (5 cr)

Objectives

The participants will be introduced the growing role of services and IPR's in the global trade. The students will also be able to apply the most common forecasting methods to indicate future trends and their impact on services. The emphasize will be on born global (BG) companies.

Content

The course provides an overview of globalization of markets and transfor-mation of services economy, the nature and role of services in international business and cultural sensitivity in international services marketing. The stu-dents will familiarize themselves with the field of internationalization strategies for services, international entry modes for born global companies and the role of Internet in international services marketing.

Further information

Literature:
1) Sasi (2011): Essays on Resouce Scarcity, Early Rapid Internationalization and Born Global Firms, Aalto yliopisto Dissertation series, December 2011.
2) WTO International Trade Statistics 2011: III. Trade in Commercial Services (will be available at Moodle)


Year of Study: 2.