Concept Design and Product Development of Crossmedia ProductsLaajuus (5 cr)

Objectives

The students gain the skills needed to design and implement customer-based, innovative media concepts, products and services in their own companies.

Content

The stages and methods of concept and product development process in the media industry. The practices of different fields of business and using those differences in the product development process. Product development in networks and open environments. The analysis and evaluation of the concept and product development in the students' own companies. Gathering information about the competition and competition analysis. Testing concept and product ideas and anticipating markets. Presentation and pitch of product development ideas.