Media Business Models and FinancingLaajuus (5 cr)

Objectives

The students are able to develop the business activities and customerships of their company in an international environmen. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.

Content

Business models of media industry. Researching and analyzing business. Planning and creating customerships. The strategic, tactical and operative planning of business.