Product Development, Sales and MarketingLaajuus (5 cr)

Objectives

Student understands product marketing activities and the way how new product creation process works in customer oriented way.
Student understands sales and marketing related activities within industrial company.
Student understands new product development (NPD) and main activities capitalising on IoT, sustainability in global environment.
Student can participate and apply these skills to customer oriented value creation process.

Content

Market-oriented product strategy and the importance of product development as a factor in a company's success. Product development methods, organization, budgeting and protection of results. New product development, productization, product structure and product lifecycle management as part of the product development process. Defining customer needs and requirements management as well as marketing channels.