Global Bioproduct Industry and Customer ManagementLaajuus (5 cr)

Objectives

The student knows
- the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Busines to Busines marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper busines
- the role of green marketing in paper busines

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Content

the demand and offer of paper and paperboard products and other bioproducts like pulp in Europe and global
- the indicators effecting in demand of paper and paperboard products and other bioproducts
- the global trade channels of pulp, paper and paperboard
- the main documents of foreign trade
- the main risks of foreign trade
- the Incoterms clauses of terms of delivery
- the content of Busines to Busines marketing
- the content, targets and benefits of customer relationship marketing
- the marketing mix of paper busines: product, price, place and promotion
- product: the concept of the product, the marketing quality of the product
- price: price policy, price decissions, terms of payment
- place: marketing channels in bioproduct industry
- marketing communication: personal selling in B to B marketing sales promotion
- the role of services in bioproduct industry
- the technical customer service in bioproduct industry
- the role of green marketing in paper busines

Prerequisites

Business Operations and Entrepreneurship