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Marketing CommunicationsLaajuus (3 - 10 cr)

Course unit code: 3H00CA66

General information


Credits
3 - 10 cr

Objectives

Having participated on this module, students will be able to devise and implement a fully integrated marketing plan for a business start-up.

Content

The focal points for this module are new wave marketing, personal marketing, and the integration of marketing into project work.

Prerequisites

1st year studies.

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