Essentials of International MarketingLaajuus (6 cr)

Content

Objective of course
Students know the special features of international marketing and know how to construct a marketing plan for a new foreign market area. They know the chosen country/continent as a business area. They are able to take into account both the cultural influence and ethical issues in international business. They have the personal abilities needed to cope with the duties involved in international trade.

Course contents
- marketing plan: environmental factors, marketing mix, pricing and budgeting
- international business cultures and know-how on chosen business area

Teaching methods
Virtual studies, group work, lectures, exercises

Assessment methods
To be agreed at the beginning of the course.

Name of lecturer(s)
Maija Kärnä

Type of course
Compulsory

Level of course
Professional studies

Language of instruction
English

Prerequisites
Studies in the Degree Programme in Business Administration, active participation in the courses professional studies in Marketing and International Business, or equivalent knowledge

Required/Recommended reading
To be agreed at the beginning of the course/ to be seen in the PIRKKA library database

Year of study
3.

Semester
1-2