Marketing and CommunicationsLaajuus (5 cr)

Objectives

The students know the basic principles of communication and are able to draw up the most important communication documents. They know the marketing basics and the most important concepts of film and television productions. The students know which media and distribution channels to select for marketing and know the most significant expert service producers of the field. The students are able to plan and implement the marketing of various film and television productions as a part of the production process.

Content

The students learn about the concepts of marketing, ways of action and the service field. They create a marketing and communications plan for a project. The students implement the plan by creating both marketing and communications materials.