Marketing CommunicationsLaajuus (1 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course

-Students are preliminarily familiarised with the basics of marketing communications.

Course contents
-Marketing means and tools

Teaching methods
Cooperative learning

Assessment methods
Active participation in the work during contact teaching. Written and oral assignments.

Prerequisites
No prerequisites

Required/recommended reading
Agreed at the beginning of the course.

Name of lecturer(s)
Harri Karvinen

Year of study
first year

Semester/Period
spring semester/3rd period

Language of instruction
Finnish