Financial Management and Marketing of AV-productsLaajuus (4 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
-students know the basics of cost accounting, budgeting, pricing and value added taxation of AV-products
-students know how to plan marketing strategies for AV-products
-students are familiarised with the marketing methods and distribution channels of AV-products
-students are familiarised with copyright and contract issues related to distributing AV-products

Course contents
-value added taxation in music business
-cost formation of AV-products, especially staff costs
-budget planning and control in projects
-contribution calculation and pricing principles
-active follow-up of current marketing methods in music
-planning marketing strategies for AV-products
-media groups and their consumer groups, consumer behaviour
-tale society
-distribution channels of AV-products
-copyright and contract issues related to the distribution of AV-products

Teaching methods
Contact teaching and/or virtual instruction and independent and/or group work

Assessment methods:
Agreed at the beginning of the course

Prerequisites
No prerequisites

Required/recommended reading
Agreed at the beginning of the course.

Name of lecturer(s)
Pirjo Sammalkangas ja Harri Karvinen

Year of study
second year

Semester/Period
Autumn/spring

Language of instruction
Finnish