Financial Management and Marketing of AV-productsLaajuus (4 cr)
Course unit code: H808-10B
General information
- Credits
- 4 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
-students know the basics of cost accounting, budgeting, pricing and value added taxation of AV-products
-students know how to plan marketing strategies for AV-products
-students are familiarised with the marketing methods and distribution channels of AV-products
-students are familiarised with copyright and contract issues related to distributing AV-products
Course contents
-value added taxation in music business
-cost formation of AV-products, especially staff costs
-budget planning and control in projects
-contribution calculation and pricing principles
-active follow-up of current marketing methods in music
-planning marketing strategies for AV-products
-media groups and their consumer groups, consumer behaviour
-tale society
-distribution channels of AV-products
-copyright and contract issues related to the distribution of AV-products
Teaching methods
Contact teaching and/or virtual instruction and independent and/or group work
Assessment methods:
Agreed at the beginning of the course
Prerequisites
No prerequisites
Required/recommended reading
Agreed at the beginning of the course.
Name of lecturer(s)
Pirjo Sammalkangas ja Harri Karvinen
Year of study
second year
Semester/Period
Autumn/spring
Language of instruction
Finnish