Establishing and Marketing of Creative Economy EnterpriseLaajuus (9 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
-students know how to implement creative economy business ideas into creative economy enterprises according to regulations in an appropriate company form
-students know how to market creative economy enterprises both in Finnish and foreign market areas by using current marketing channels
-students know how to find cooperation partners for their activity
-students know the copyright and other current contract issues related to creative economy business activity and marketing

Course contents
-development of a creative economy business idea and market research
-mapping the financing possibilities
-legal regulation of creative economy business activity
-comparison of company forms from the viewpoint of creative economy
-establishing a creative economy enterprise in an appropriate form in accordance with the regulations
-drawing up financial statements and investment calculations
-company insurance
-active follow-up of the current phenomena of creative economy
-creating and implementing marketing strategies for creative economy enterprises
-content production of marketing materials
-marketing strategies and channels of creative economy enterprises and potential cooperation partners
-exporting and marketing culture

Teaching methods
contact teaching and/or virtual instruction and independent and/or group work

Assessment methods
Agreed at the beginning of the course.

Prerequisites
Passed H804-5

Required/recommended reading
Agreed at the beginning of the course.

Year of study
fourth year

Semester/Period
Autumn/spring

Name of lecturer(s)
Timo Kivikangas

Language of instruction
Finnish