Establishing and Marketing of Creative Economy EnterpriseLaajuus (9 cr)
Course unit code: H815-10A
General information
- Credits
- 9 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
-students know how to implement creative economy business ideas into creative economy enterprises according to regulations in an appropriate company form
-students know how to market creative economy enterprises both in Finnish and foreign market areas by using current marketing channels
-students know how to find cooperation partners for their activity
-students know the copyright and other current contract issues related to creative economy business activity and marketing
Course contents
-development of a creative economy business idea and market research
-mapping the financing possibilities
-legal regulation of creative economy business activity
-comparison of company forms from the viewpoint of creative economy
-establishing a creative economy enterprise in an appropriate form in accordance with the regulations
-drawing up financial statements and investment calculations
-company insurance
-active follow-up of the current phenomena of creative economy
-creating and implementing marketing strategies for creative economy enterprises
-content production of marketing materials
-marketing strategies and channels of creative economy enterprises and potential cooperation partners
-exporting and marketing culture
Teaching methods
contact teaching and/or virtual instruction and independent and/or group work
Assessment methods
Agreed at the beginning of the course.
Prerequisites
Passed H804-5
Required/recommended reading
Agreed at the beginning of the course.
Year of study
fourth year
Semester/Period
Autumn/spring
Name of lecturer(s)
Timo Kivikangas
Language of instruction
Finnish