Marketing CommunicationsLaajuus (2 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
- Students can the basics of marketing communications.
- Students understand the role of marketing.

Course contents
- basic concepts of marketing communications
- advertising
- communications
- PR and publicity
- customer service
- selling of own know-how

Teaching methods
Contact teaching and practice works. Independent work and group works

Assessment methods
Agreed on at the beginning of the course

Prerequisites
No prerequisites

Required/Recommended reading
Agreed on at the beginning of the course.

Name of lecturer(s)
Heli Antila

Year of study
First year

Semester/Period
Autumn semester

Language of instruction
Finnish