Marketing CommunicationsLaajuus (2 cr)
Course unit code: H856-10A
General information
- Credits
- 2 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
- Students can the basics of marketing communications.
- Students understand the role of marketing.
Course contents
- basic concepts of marketing communications
- advertising
- communications
- PR and publicity
- customer service
- selling of own know-how
Teaching methods
Contact teaching and practice works. Independent work and group works
Assessment methods
Agreed on at the beginning of the course
Prerequisites
No prerequisites
Required/Recommended reading
Agreed on at the beginning of the course.
Name of lecturer(s)
Heli Antila
Year of study
First year
Semester/Period
Autumn semester
Language of instruction
Finnish