Marketing CommunicationLaajuus (2 cr)
Course unit code: H863-10C
General information
- Credits
- 2 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
Students enhance their practical audio-visual know-how. Students know how to sell and market finished products. They understand the meaning of customer orientation.
Course contents
- marketing plan
- creative use of methods of expression
- advertisement
Teaching methods
Will be agreed on at the beginning of the course
Assessment methods
Active participation. Other methods of assessment will be announced at the beginning of the course.
Prerequisites
Production 1 or equivalent
Required/recommended reading
To be announced at the beginning of the course
Name of lecturer
Jyrki Luoma-aho
Year of study
2nd year
Semester
Spring semester
Language of instruction
Finnish