Marketing CommunicationLaajuus (2 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
Students enhance their practical audio-visual know-how. Students know how to sell and market finished products. They understand the meaning of customer orientation.

Course contents
- marketing plan
- creative use of methods of expression
- advertisement

Teaching methods
Will be agreed on at the beginning of the course

Assessment methods
Active participation. Other methods of assessment will be announced at the beginning of the course.

Prerequisites
Production 1 or equivalent

Required/recommended reading
To be announced at the beginning of the course

Name of lecturer
Jyrki Luoma-aho

Year of study
2nd year

Semester
Spring semester

Language of instruction
Finnish