Planning and Implementation of Business Communication and MarketingLaajuus (3 cr)

Objectives

Type of the course:
Compulsory

Level of the course:
Professional studies

Goals:
The students can communicate effectively in writing and orally. The students understand the theories of business communication and marketing. They understand the significance of building an image for a company. The students have an overview on planning, organising and implementing marketing in practice.

Contents
- company management
- extermal communication
- internal communication
- strategic and operative planning of marketing

Teaching methods:
To be agreed at the beginning of the course

Evaluation:
Active participation. Other methods to be announced.

Prerequisites:
None

Literature:
To be announced

Teacher in charge:
Jyrki Luoma-aho

Year of study
3rd

Spring/autumn semester
Spring

Language of instruction
Finnish