Marketing CommunicationLaajuus (2 cr)
Course unit code: H876-10C
General information
- Credits
- 2 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
Students can utilise marketing and funding solutions in the audiovisual field. They know how to aim the marketing of their products according to the target group.
Course contents
- marketing communication
- forms of advertising
Teaching methods
Will be agreed on at the beginning of the course
Assessment methods
Active participation. Other methods of assessment will be announced at the beginning of the course.
Prerequisites
Foundations of audiovisual entrepreneurship or equivalent
Required/Recommended reading
Will be agreed on at the beginning of the course
Name of lecturer(s)
Jyrki Luoma-aho
Year of study
4th year
Semester
Autumn/spring
Language of instruction
Finnish