Marketing CommunicationLaajuus (2 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
Students can utilise marketing and funding solutions in the audiovisual field. They know how to aim the marketing of their products according to the target group.

Course contents
- marketing communication
- forms of advertising

Teaching methods
Will be agreed on at the beginning of the course

Assessment methods
Active participation. Other methods of assessment will be announced at the beginning of the course.

Prerequisites
Foundations of audiovisual entrepreneurship or equivalent

Required/Recommended reading
Will be agreed on at the beginning of the course

Name of lecturer(s)
Jyrki Luoma-aho

Year of study
4th year

Semester
Autumn/spring

Language of instruction
Finnish