Hotel Marketing Strategies (7cr)
Course unit code: P212-5
General information
- Credits
- 7 cr
Objectives
Opiskelija tietää markkinoinnin kilpailukeinot ja osaa soveltaa niitä hotelli-ravintolan toimintaan.
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
Students will know the marketing mix strategy and can apply it in hotel and restaurant business.
Course contents
-marketing mix strategy from the viewpoint of the customer process
-planning of tourism products
-pricing
-measurement of customer satisfaction and feedback system
-accommodation figures
-accommodation reporting and its development
Teaching methods
-lectures
-exercises and written reports
-presentations
-literature
Assessment methods
-examination
-written tasks
-presentations
Prerequisites
No prerequisites
Required/Recommended reading
Will be agreed on at the beginning of the course
Name of lecturer
Riitta Brännare
Year of study
Second year
Semester
Periods 1-2 or 2-3
Language of instruction
Finnish, tasks and examination can be completed in English