Hotel Marketing StrategiesLaajuus (7 cr)

Objectives

Opiskelija tietää markkinoinnin kilpailukeinot ja osaa soveltaa niitä hotelli-ravintolan toimintaan.

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
Students will know the marketing mix strategy and can apply it in hotel and restaurant business.

Course contents
-marketing mix strategy from the viewpoint of the customer process
-planning of tourism products
-pricing
-measurement of customer satisfaction and feedback system
-accommodation figures
-accommodation reporting and its development

Teaching methods
-lectures
-exercises and written reports
-presentations
-literature

Assessment methods
-examination
-written tasks
-presentations

Prerequisites
No prerequisites

Required/Recommended reading
Will be agreed on at the beginning of the course

Name of lecturer
Riitta Brännare

Year of study
Second year

Semester
Periods 1-2 or 2-3

Language of instruction
Finnish, tasks and examination can be completed in English