Service MarketingLaajuus (3 cr)

Objectives

Opiskelijalle tulee kokonaisnäkemys markkinoinnin eri mahdollisuuksista hotelli- ja ravintola-alan yrityksessä. Hän ymmärtää, että hotelli- ja ravintolatoiminta itsessään on markkinointia

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
Students will understand the diverse possibilities of marketing in hotel and restaurant business and also understand that hotel and restaurant business itself is marketing.

Course contents
-development of marketing thinking
-marketing environment
-comprehensive marketing (from the viewpoints of consumers and business to business)
-special characteristics of service marketing
-consumer behaviour

Teaching methods
-lectures
-business cooperation
-exercise
-literature

Assessment methods
-examination
-exercise

Prerequisites
No prerequisites

Required/Recommended reading
Will be agreed on at the beginning of the course

Name of lecturer
Riitta Brännare

Year of study
First year

Period
1-2

Language of instruction
Finnish/exercises and examination can be completed in English