From Business Idea to Service EnterpriseLaajuus (14 cr)

Content

Type of course: Compulsory

Level of course: Professional studies


Objective of course:
Students are able to make a business plan based on the market analysis. In the business plan they master the elements of successful and profitable entrepreneurship – leadership, marketing, cost calculation and pricing - according to the selected strategy.



Course contents:
- company forms
- business environment and its future expectations
- business idea, objectives and strategies
- marketing plan
- product development
- production plan
- personnel plan
- economic planning, taxation, insurances

Teaching methods:
- exercises
- lectures

Assessment methods:
- business plan
- examination
- tutorials

Prerequisites:
T410-5 Successful and profitable entrepreneurship

Required / Recommended reading:
Will be agreed at the beginning of the course

Name of lecturer:
Mikael Lindell

Year of study:
3

Semester
autumn or spring

Language of instruction:
Finnish