Adventure TourismLaajuus (5 cr)

Content

Type of course
Optional

Level of course
Professional studies

Objective of course
Students will know the principles of product development, networking possibilities as well as cooperation possibilities with interest groups and labelling and price determination of the product supply in adventure tourism services. They will also master the principles of building brands for adventure tourism, creation and use of marketing channels and organisation and implementation of sales.

Course contents
- business ideas and development of services in adventure tourist enterprises
- basic elements of adventure tourism
- planning of diverse adventure tourist products
- marketing and sales channels of adventure tourism

Teaching methods
Lectures, group work and exercises

Assessment methods
The assessment methods will be specified at the beginning of the course

Prerequisites
No prerequisites

Required reading
See PIRKKA- Pirkanmaa Polytechnic library online catalogue

Name of lecturer
Jukka Huhtaniemi

Year of study/period
2.-3./1.-4.

Language of instruction
Finnish