Future Trends in TourismLaajuus (2 op)

Sisältö

Objective of course
The course familiarises the students with the basics of international marketing. Students will be able to build an effective marketing mix taking into consideration the impact of environmental factors on the various components. The course will also give the students an insight into the current discussions on the future of tourism business. Students will study the impact of globalisation on tourism. They will know the trends and future focuses of the tourism business. They will have a clear picture of how these trends can affect the local tourism business.

Course contents
- source of information
- environmental components of international markets
- market screening
- strategic planning of international marketing
- marketing mix elements in various cultural environments
- the future impact of globalisation on tourism
- the trends in the tourism business home and abroad

Teaching methods
Lectures, media sourcing and team work

Assessment methods
The assessment methods will be specified at the beginning of the course

Language of instruction
English

Prerequisites
No prerequisites

Required reading
See OMA- library online catalogue

Year of study/period
2./4.