Introduction to MarketingLaajuus (5 op)

Osaamistavoitteet

This course is an introduction to business marketing. It introduces basic marketing concepts and theories and studies how marketing relates to consumer behavior and management of a firm.

After completing the course, the students will be able to:

Create value for customers by understanding their buying behavior.
Analyze external environment that influences marketing decisions.
Analyze and demonstrate knowledge of customer-oriented marketing mix.
Use marketing terminology in simple marketing related business cases.
Describe the basic requirements for a successful multicultural team

Sisältö

What role do marketers play in a firm?
What is the modern marketing concept all about?
What are the basic tools of successful marketing?
Is it possible to conduct sustainable and ethical marketing?