Tourism Business Environment and Experience EconomyLaajuus (5 op)

Osaamistavoitteet

The course introduces basic concepts of the tourism industry and its key actors. The focus is on the tourism demand and supply and the external tourism environment. The students also familiarize with the concept of experience economy within tourism business. Economic, socio-cultural and environmental impacts of tourism are studied in order to understand the effects of the industry in local and global scale.



After completing the course, the students will be able to:
Understand the role of different sectors within the tourism industry.
Know the concept and basic principles of experience economy and how to provide experiences as tourism products.
Become familiar with the tourism system and its external environment.
Take different aspects into consideration when analysing and planning tourism.
Become aware of the tourism resources of the Tampere region and understand the importance of tourism development.

Sisältö

What does the tourism industry consist of?
What are the main economic, socio-cultural and environmental impacts of tourism?
Why are both the private and public sector interested in developing tourism?
What are the basic principles of experience economy?
How to provide experiences as tourism products?
What kind of tourism is characteristic for the Tampere Region?