Product Development and Innovation in Tourism EnterprisesLaajuus (5 cr)

Objectives

The course will deal with the service activities and product development of tourist enterprises. Among others, during the course students will learn the specialties of the tourist product and also the different phases of the productization, and principles of customer oriented product development, prizing, legislation, marketing, selling and customer service tasks.

After completing the course, the students will be able to:
Understand what kind of product is tourist product.
Know how to plan tourist service activities.
Know how to develop a new tourist product.
Know how different forces influence price determination process.
Develop the quality of the tourist product.

Content

What are the factors of production and how do they contribute to the production process?
How to plan a tourist product?
What are the service activities of the tourist enterprise?