Leadership ILaajuus (6 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
C709A-7
The course provides basic knowledge to clarify the roles, responsibilities and accountabilities required from leaders; how key managerial issues affect the organization; how to create an environment encouraging communication, interaction, development and learning and how to build trust.
C709B-7
Part 1: Marketing of tourism services. The student gets to know the tools of marketing services. S/he also learns how to analyze and use them.
Part 2: Marketing communications. The student gets to know the tools of marketing communication and their special features. S/he understands marketing communication as a part of the marketing mix.
C709C-7
Students understand what kind of information is needed, can interpret it and are able to exploit the accounting information in managing the firm and planning the future actions.

Course contents
C709A-7
Theories of leadership, roles, responsibilities and accountabilities of leaders, organizational behavior of individuals and groups, organizational culture, management of change, conflicts, learning and development.
C709B-7
Part 1: Marketing of services
The concept and role of services
Special features of service marketing
Tools of service marketing
Part 2: Marketing communications
Tools and contents of marketing communication
Planning and implementation of marketing communication in tourism
C709C-7
- cost accounting, price setting and profitability
- budgeting
- investments
- controlling of economy

Teaching methods
C709A-7 Virtual-PBL
C709B-7 Lectures, assignments and seminars
C709C-7 Lectures, assignments, examination

Assessment methods
C709A-7 Will be specified at the beginning of the course
C709B-7 Participation in lectures, case studies and exam
C709C-7 Evaluation methods will be set in the beginning of the course

Prerequisites
C709A-7, C709B-7 -
C709C-7 Basics of financial accounting and management accounting

Required/Recommended reading
C709A-7 -
C709B-7, C709C-7 to be agreed on later

Name of lecturer(s)
C709A-7 Maija Haaramo
C709B-7 Annikki Mattila
C709C-7 Pia Lamminsivu

Year of study
2

Semester/Period
C709B-7 1-2

Language of instruction
English

Parts of course
C709A-7 Leadership I, 6 cr
C709B-7 Marketing of tourism services and tourism communications, 6 cr
C709C-7 Management accounting, 5 cr