Introduction to MarketingLaajuus (5 cr)

Content

Type of course
compulsory

Level of course
professional studies

Objective of course
Students will understand the meaning of customer-oriented marketing and become familiar with different markets and consumer behaviour. They will be able to select target groups and to carry out customer-oriented marketing. Students will be familiar with the role of marketing, factors affecting purchasing behaviour and marketing tools.

Course contents
Customer-oriented marketing
Segmentation and positioning
Consumer behavior
Main marketing tools

Teaching methods
Lectures, assignments

Assessment methods
Active participation in lectures, assignments and the examination

Prerequisites
None

Required/Recommended reading
to be notified at the beginning of the course at the latest

Name of lecturer(s)
Markku Lampi

Year of study
1

Semester/Period


Language of instruction
English

Further information

ype of course
compulsory

Level of course
professional studies

Objective of course
Students will understand the meaning of customer-oriented marketing and become familiar with different markets and consumer behaviour. They will be able to select target groups and to carry out customer-oriented marketing. Students will be familiar with the role of marketing, factors affecting purchasing behaviour and marketing tools.

Course contents
Customer-oriented marketing
Segmentation and positioning
Consumer behavior
Main marketing tools

Teaching methods
Lectures, assignments

Assessment methods
Active participation in lectures, assignments and the examination

Prerequisites
None

Required/Recommended reading
to be notified at the beginning of the course at the latest

Name of lecturer(s)
Markku Lampi
Year of study
1
Semester/Period
Language of instruction
English